Director of Demand Gen

*This is a 100% Remote Position Anywhere in the U.S.*

Refine Labs is destined to be a top tier “Talent Destination” for amazing individuals to grow their careers long-term. We are building the best B2B demand marketing firm in the world.

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Refine Labs welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example - she/her/hers, he/him/his, they/them/theirs, etc).

We are seeking a talented, ambitious Director of Demand Generation to join the Refine Labs team. You’re a great fit for the role if you’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments.

Your work will be an instrumental component of our Demand Acceleration Framework – a unique go-to-market strategy designed to accelerate business growth for our clients. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs.

We are a small team with a progressive culture. Enjoy a flexible work schedule with the option to work 100% remote. You’ll find a variety of career development opportunities in our high-growth environment. Most of all, we are looking for an exceptional person to take on this adventure with us!

What you'll do at Refine Labs

You’ll work directly with our clients (VPs and CMOs at growth-stage B2B companies, primarily SaaS), and serve as the Head of Demand Generation for our clients, working directly with their Content, Creative, and Product Marketing teams, to set strategy and guide execution. 

 

Demand Generation: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue. 

 

Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs. 

 

Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, data stories and spend recommendations. Rapidly iterate on strategy based on findings. 

 

Revenue Accountability: Be accountable to REVENUE results, not leads.

You Need
  • Extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification.
  • Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, Tableau, etc. 
  • Empathy – for our team, our partners, our clients, and their customers
  • Team player with exceptional communication and interpersonal skills
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems and offer solutions.
  • Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media properties, and third-party
Perks
  • Build a consulting firm from the ground up in an innovative and rapidly growing niche
  • Acquire deep knowledge of our Demand Acceleration Framework, which generates significant revenue growth results that you can deploy later in your career
  • Flexible schedule in a 100% distributed workforce - you wanna work from the beach, go for it! We care about the end product, not your physical location.
  • Unlimited PTO with minimum time off - everyone should take a minimum of 7 days off every 6 months - this does not include holidays (15 days total).
  • Every one of our team members, from the top down, helps support our efforts to foster an inclusive and diverse workplace. Our dedication to diversity in all its forms has helped propel Refine Labs mission and vision forward. 
  • “No Meeting Fridays”: No zoom, no client calls, employees spend time catching up or take the day depending on what is going on. 
  • It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety! 
  • We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.  
  • Each team has a career path model that includes a management and expert track, you will have ample opportunity to grow your career with our high-growth environment. 
  • Premium health (we currently have 10 medical plans to pick from!), dental, and vision insurance options with employer-sponsored 401(k). 
  • Be a part of building a consulting firm from the ground up in an innovative and rapidly growing niche
All Are Welcome - Join Us!

Are you sick and tired of having the Sunday Night Blues? Do you dread the start of Monday morning due to anticipatory anxieties? If so, working at Refine Labs is the perfect antidote. Our team members are excited to start the week with team support, creativity and passion - come join us! 

 

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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