Director of Demand Generation

*This is a 100% Remote Position Anywhere in the U.S.*

Got the Sunday scaries again? Or maybe you’ve found yourself scrolling through new job posts while at your current job? In either case, if you’re ready for a change, this might be the one for you.
You’re a great fit for the role if you’re entrepreneurial and have extensive marketing experience in fast-paced, high-growth environments. Your work will be an instrumental component of our Revenue Engine Optimization formula – a unique go-to-market strategy designed to accelerate business growth for our clients. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs. 
You’ll work directly with our clients (VPs and CMOs at growth-stage B2B companies, primarily SaaS), and serve as the Head of Demand Generation for our clients, working directly with their Content, Creative, and Product Marketing teams, to set strategy and guide execution. Be at the forefront of B2B SaaS Marketing. We have the top demand marketers in B2B on our team who will become the future CMOs at the best companies in the future.
Target salary is $150,000 or above, depending on years of experience and expertise.
Don’t let imposter syndrome stop you. At Refine Labs, we’re not looking for perfection, unicorns, or any other words that don’t describe real people. So if you’re looking for a sign to apply, here it is. 
Refine Labs is destined to be a top-tier “Talent Destination” for exceptional individuals who want to grow their careers long-term. Our team members are excited to start the week with support, creativity, and passion. We’re building the best B2B demand marketing firm in the world, so join us!
What you'll do at Refine Labs

You’ll work directly with our clients (VPs and CMOs at growth-stage B2B companies, primarily SaaS), and serve as the Head of Demand Generation for our clients, working directly with their Content, Creative, and Product Marketing teams, to set strategy and guide execution. 

 

Demand Generation: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue. 

 

Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs. 

 

Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, data stories and spend recommendations. Rapidly iterate on strategy based on findings. 

 

Revenue Accountability: Be accountable to REVENUE results, not leads.

You Need
  • Extensive demand generation experience in B2B tech, with expertise in leveraging digital channels to drive lead generation and brand amplification.
  • Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, Tableau, etc. 
  • Empathy – for our team, our partners, our clients, and their customers
  • Team player with exceptional communication and interpersonal skills
  • Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.
  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems and offer solutions.
  • Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media properties, and third-party
Perks
  • Flexible schedule in a 100% distributed workforce 
  • Competitive compensation
  • Premium health coverage - medical, dental, & vision
  • Parental leave
  • 401(k)
  • Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
  • No Meeting Fridays
  • Defined career pathing for all roles
  • Company kick-off trips and virtual team activities

 

All Are Welcome - Join Us!

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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