Refine Labs
The Vault is where Refine Labs shares what actually works across 300+ B2B SaaS companies. Proven frameworks, execution playbooks, and a community of practitioners — deployed right away.
We’ve helped 300+ mid-market and enterprise B2B tech companies with $50MM+ ARR move from outdated lead generation to modern demand generation strategies capturing today's buyers.
What you get
We've spent years testing strategies across hundreds of companies. The Vault is where we document what moved the needle — so you don't have to figure it out from scratch.
Proven frameworks you can deploy immediately
Evidence-based strategies covering everything from demand strategy to execution — tested across 300+ B2B SaaS companies, not theoretical.
Execution playbooks and ready-to-use templates
25+ playbooks that go from strategic plan to implementation — with 20+ templates so your team can move fast without reinventing the wheel.
A community of demand practitioners
Direct access to Refine Labs experts and 50+ innovative B2B demand and RevOps teams. Real-time Q&A, shared learning, and Vault-exclusive events.
What members say
The Blueprints to Creating a Modern Marketing Strategy
Prior to starting a new role leading marketing for a Series B startup, I used The Vault to prepare for and build a 30/60/90-day plan. It allowed me to hit the ground running at lightning speed. In my first three weeks, we connected our HubSpot infrastructure, set up the right level of reporting, pivoted from lead generation to demand generation strategy, aligned with leadership, and were ready to present our analysis at the first board meeting.
Chas LaRoe
The Equivalent of Adding a 6-Figure Employee to Your Team
We're all working under tighter budgets than in previous years. We need to do more with less. For the investment in The Vault, you're getting the quality of a 6-figure employee. That's how I looked at it. We're getting a 4x on our investment. To bring someone in with this breadth of experience, you're probably talking about a few roles, so you're doing it at a fraction of the cost.
Jim Holben
A Trusted Go-To Resource
The Vault is my go-to trusted resource for just about anything I do in my role, particularly reporting, strategy, and implementation. The IP in The Vault is extremely thorough and wide-reaching, and the additional support from The Vault team is priceless. Anytime I start a new project or come up against a new challenge, I go straight to The Vault to find my answer.
Sarah Perry
Your Secret Weapon to Career-Boosting Content in One Place
I've been consuming content from Refine Labs for a while, but to have it systematically presented all in one place is like a secret weapon. The member-only events, workshops, and Slack community are my go-to's for direct access to the greatest minds in marketing at Refine Labs and other member companies. Becoming a member is probably the best thing I've done for my career.
Chris Spelman
What's inside
Frameworks and experiment reports that let you understand new concepts, align your team, and create a common language. Playbooks that take you from strategic plan to execution — covering how to set up, launch, and optimize.
Expert playbooks & frameworks
Ready-to-use templates
Hours of on-demand video
Pages of documented strategy
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Community access
You're not learning in isolation. Members engage with Refine Labs experts and each other — in real time.
Pricing
Whether you're an individual practitioner or building a team — The Vault is built to scale with you.
Individual
One license
$149/mo
$1,599 / year
Exclusive collection of 40+ assets
Access to The Vault Slack Community
20+ Expert Playbooks & Frameworks
20+ Templates to get stuff done
20+ On Demand Videos
8+ Experimental Lab Reports
Team
Unlimited seats
$699/mo
$7,999 / year
Unlimited seats for everyone on your team
Everything included in the Individual Plan
Curated Learning Tracks for the Team
Company Account Settings
Access to Refine Labs Experts
Great for teams of 5+ people
Get access to the frameworks, playbooks, and community that 300+ B2B SaaS teams are already using.
Get access now