Refine Labs
— Creative & Content
Most B2B ads look the same. We make creative that doesn't — built from real buyer psychology, tied to your pipeline, and designed to work across every channel you run.
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The work
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60,000+ assets tested across 300+ B2B SaaS companies.
Book a strategy call to see moreWhy it works
Most agencies wait to be told what to make. We start with your buyer's psychology and work backwards.
The old way
Agency gets a brief. Agency makes ads. You wonder if they work.
The creative team is separated from the media team by a briefing document. Strategy gets lost in translation. You end up with technically competent ads that don't move your pipeline — and nobody can explain why.
The Refine Labs way
Creative and media are the same team. Strategy goes all the way through.
Our creative team is embedded with the people running your paid channels. They know which headlines are winning, which formats are converting, and why — because they're watching the data alongside the people running the campaigns. What gets made, gets optimized. What gets optimized, gets better.
How it works
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What clients say
“Refine Labs didn’t just stabilize our marketing - they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity and accountability every leadership team wants from a partner.”
Bonterra
SVP Demand Generation
"A customer testimonial that highlights features and answers potential customer doubts about your product or service. Showcase testimonials from a similar demographic to your customers."
Kyle Coleman
SVP of Marketing
“Working with Refine Labs, we were able to establish the structure we needed for long-term success. We saw our inbound demo requests double without any dip in quality. Most importantly, these leads were highly qualified and fit our ICP. As one of our sales engineers, who’s been with dotCMS for nearly two decades, put it: “I’ve never seen such high-quality leads come through our inbound channel.”
Victoria Burt
Director of Marketing
“Refine Labs helped us shift from traditional lead gen to metrics that truly drive business impact… comparing H1 2023 to H1 2024, we saw a 46% increase in hand raisers and a 59% growth in HIRO pipeline.”
Hollie Lemos
Revenue Marketing