Refine Labs
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Success Stories

Real results from
the source.

Mid-market and enterprise B2B tech companies who've partnered with Refine Labs — and what happened.

300+
B2B SaaS companies helped since 2019
50%
average growth in qualified pipeline within a year
67%
average reduction in customer acquisition cost
Featured story
Clari

Clari

64% increase in win rate and a full GTM transformation in 9 months.

64%

higher
win rate

67%

lower
CAC

36%

cheaper
pipeline


"The same playbook they'd had for years — nine months later, pipeline was cheaper to build and converting at a higher rate."

Kyle Coleman · SVP Marketing, Clari

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Trusted by the Best in B2B

We’ve helped 300+ mid-market and enterprise B2B tech companies with $50MM+ ARR move from outdated lead generation to modern demand generation strategies capturing today's buyers.

bonterra

A partnership that reversed decline and rebuilt top of funnel growth.

30% increase in high-intent lead volume QoQ

“Refine Labs didn’t just stabilize our marketing - they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity and accountability every leadership team wants from a partner.”

Bonterra

SVP Demand Generation
fourth-hotschedules

Sales Qualified Leads (YoY)

44%

delivered growth across every segment.

A High-Impact Partnership That Drove Segment-Wide Growth.

"Unlike many other agencies, Refine Labs’ North Star was business growth - rather than vanity metrics like traffic, leads, and MQLs (which of course they measured, but treated more like leading indicators)."

Nipul Chokshi

CMO
firstup

“Refine Labs helped us shift from traditional lead gen to metrics that truly drive business impact… comparing H1 2023 to H1 2024, we saw a 46% increase in hand raisers and a 59% growth in HIRO pipeline.”

Hollie Lemos

Revenue Marketing
dotcms

High Intent Demo Request

2X

Elevated Lead Quality in 6 Months

“Working with Refine Labs, we were able to establish the structure we needed for long-term success. We saw our inbound demo requests double without any dip in quality. Most importantly, these leads were highly qualified and fit our ICP. As one of our sales engineers, who’s been with dotCMS for nearly two decades, put it: “I’ve never seen such high-quality leads come through our inbound channel.”

Victoria Burt

Director of Marketing
loxo

increase in ARR quarter over quarter

45%

Driving 45% ARR Growth with Refine Labs

45% ARR growth with Refine Labs

"A customer testimonial that highlights features and answers potential customer doubts about your product or service. Showcase testimonials from a similar demographic to your customers."

Sam Kuehnle

VP of Marketing
nfp
Demand Creation
Bring Company Story to Life

Decrease in advertising cost of acquisition

233%

in 9 Months with Refine Labs

Built a Full Inbound Engine in 9 Months

"A customer testimonial that highlights features and answers potential customer doubts about your product or service. Showcase testimonials from a similar demographic to your customers."

Kyle Healy

Senior VP
mycoi
Demand Conversion
Demand Capture

Increase in pipeline velocity

161%

and Boosts Qualified Pipeline (HIRO) by 84% with Refine Labs

745% Boost in Pipeline Velocity

“MyCOI sought out a revenue agency, not a traditional marketing agency, with a talented team that prioritized an experimental mindset. We really wanted a team that would challenge the status quo and run alongside our team to push boundaries, fail fast, and make an impact.”

Jason Noel

VP of Marketing
zappi
GTM Analysis & Reporting
Demand Conversion

increase in deal size

3X

Increasing Deal Size by 3x and Achieved 7x Qualified Pipeline Generated vs Spend

3x Increase in Average Deal Size

“Refine Labs did an excellent job challenging us both on our strategy, on our tactics. They were fast to say, this isn't working, we need to change things. Plus, they partnered with our sales team to drive success.”

Yvonne O'Brien

CMO
splash
Demand Creation
Demand Conversion

Increase in qualified (HIRO) pipeline

80%

Increases Qualified (HIRO) Pipeline by 80% With Refine Labs

80% Increase in Qualified Pipeline

"Since the beginning of our time with Refine, we've had an 83 percent increase in HIROs. That’s an 80% increase in HIRO pipeline, which is the best opportunity generation Splash has had to date. It's been really exciting for the whole organization."

Kate Hammitt

CMO
vena
Funnel Modeling & Analysis
Demand Strategy

Increase in website qualified (HIRO) pipeline over 3 years

588%

+745% in 1 Year and Scaled Their Demand Engine With Refine Labs Over a 3+ Year Partnership

Pipeline Velocity Surges 745%

"Picking the right partner at the time was really important to our early success. Working with Refine Labs was one of the first initiatives I prioritized, focusing on brand and demand creation. Refine Labs was progressive in nature, questioning what was in place in most organizations and driving the transformation required for growth."

Allison Munro

CMO
clari
Creating a Strategic Narrative
Developing a GTM Strategy

Decrease in advertising cost of acquisition

67%

Increasing Win Rates by 64% While Lowering Acquisition Costs by 67%

64% Increase in Win Rate

"A customer testimonial that highlights features and answers potential customer doubts about your product or service. Showcase testimonials from a similar demographic to your customers."

Kyle Coleman

SVP of Marketing

”

Picking the right partner was really important to our early success. Refine Labs was progressive in nature — questioning what was in place in most organizations and driving the transformation required for growth.

Allison Munro · CMO

Vena

”

Refine Labs didn't just stabilize our marketing — they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity every leadership team wants from a partner.

SVP Demand Generation

Bonterra

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