Customer Success Stories & B2B Case Studies

Increased in high-intent lead volume

A partnership that reversed decline and rebuilt top of funnel growth.

30% increase in high-intent lead volume QoQ

“Refine Labs didn’t just stabilize our marketing - they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity and accountability every leadership team wants from a partner.”

Bonterra

SVP Demand Generation

fourth-hotschedules

Demand Capture

Enterprise Demand Creation

Sales Qualified Leads (YoY)

44%

44% More SQLs. 43% More Pipeline.

"Unlike many other agencies, Refine Labs’ North Star was always aimed at business growth rather than metrics like web traffic, MQLs, leads, and so on.”

Nipul Chokshi

CMO, Fourth

dotcms

High-Intent Demo Requests

and Improved Lead Quality in 6 Months

“Working with Refine Labs, we were able to establish the structure we needed for long-term success. We saw our inbound demo requests double without any dip in quality. Most importantly, these leads were highly qualified and fit our ICP. As one of our sales engineers, who’s been with dotCMS for nearly two decades, put it: “I’ve never seen such high-quality leads come through our inbound channel.”

Victoria Burt

Director of Marketing

loxo

Increase in ARR QoQ

45%

Driving 45% ARR Growth with Refine Labs

45% ARR Growth with Refine Labs

All the tools are here. The engine's built. Now it's time to add some gas and start to grow the company.

Sam Kuehnle

VP of Marketing, Loxo

nfp

Demand Creation

Bring Company Story to Life

Decrease in advertising cost of acquisition

233%

in 9 Months with Refine Labs

NFP Built a Full Demand Engine in 9 Months

“We quickly found ourselves connecting pipes and improving our website flow and we started to see inbounds. We started seeing people come to us and transact with deals closed in three to four days.”

Kyle Healy

Increase in pipeline velocity

161%

and Boosts Qualified Pipeline 84% with Refine Labs

161% Boost in Pipeline Velocity

“myCOI sought out a revenue agency, not a traditional marketing agency, with a talented team that prioritized an experimental mindset. We really wanted a team that would challenge the status quo and run alongside our team to push boundaries, fail fast, and make an impact.”

Jason Noel

VP of Marketing, myCOI

zappi

GTM Analysis & Reporting

Demand Conversion

Increase in deal size

Increasing Deal Size by 3x and Generating 7x Qualified Pipeline vs Spend

3x Increase in Average Deal Size

“Refine Labs did an excellent job challenging us both on our strategy, on our tactics. They were fast to say, this isn't working, we need to change things. Plus, they partnered with our sales team to drive success.”

Yvonne O'Brien

Increase in qualified (HIRO) pipeline

80%

Increases Qualified (HIRO) Pipeline by 80% With Refine Labs

80% Increase in Qualified Pipeline

“Since the beginning of our time with Refine, we’ve had an 83% increase in HIROs. That’s an 80% increase in HIRO pipeline, which is the best opportunity generation Splash has had to date. It’s been really exciting for the whole organization.”

Kate Hammitt

CMO, Splash

vena

Funnel Modeling & Analysis

Demand Strategy

Increase in website qualified (HIRO) pipeline over 3 years

588%

745% in 1 Year and Scaled Their Demand Engine With Refine Labs Over a 3-Year Partnership

Pipeline Velocity Surges 745%

“Picking the right partner at the time was really important to our early success. Working with Refine Labs was one of the first initiatives I prioritized, focusing on brand and demand creation. Refine Labs is progressive in nature, questioning what was in place in most organizations and driving the transformational required for growth.”

Allison Munro

CMO, Vena

clari

Creating a Strategic Narrative

Developing a GTM Strategy

Decrease in advertising cost of acquisition

67%

Increasing Win Rates by 64% While Lowering Acquisition Costs by 67%

64% Increase in Win Rate

"When we brought the idea that we solve revenue leak to Refine Labs—it was amazing to see the team bring it to life through messaging and creative ads.”

Kyle Coleman

SVP of Marketing, Clari

Real results from
the source.

Trusted by the Best in B2B

Real results fromthe source.

Trusted by the Best in B2B

Real results from
the source.