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Pricing for Services and Projects

Marketing Strategy, Demand & Digital ABM Execution and Integrated Creative Campaigns for B2B Companies with $10MM+ ARR and $20K+ ACV.

Recurring Services

Full-Service Demand Strategy & Execution


Retainer from $27K / month with a 6-month minimum commitment

What You Get

  • Fractional Demand Team: Director of Demand Generation, Performance Marketing Manager, Associate Creative Director, Designer and Copywriter 
  • Inbound performance assessment and digital strategy audit
  • Ongoing integrated campaign strategies, development, and execution 
  • Real-time program reporting and live dashboards in your CRM

Who It’s For

B2B companies with $10MM+ ARR, $20K+ ACV, using Salesforce, HubSpot, or Marketo


Whether already working with an agency, looking to hire one, or currently investing in paid advertising

Media & Creative Execution


Retainer from $20K / month with a 6-month minimum commitment

What You Get

  • Specialist Team: Demand Generation & Digital ABM specialists
  • Ongoing paid media campaign strategy & execution 
  • Creative assets for paid social media campaigns
  • Real-time program reporting of programs & live dashboards in your CRM

Who It’s For

For B2B Companies with $5MM+ in ARR, $20K+ ACV who are ready to begin investing in paid advertising & demand creation programs but need execution help




Inbound Assessment & Media Audit


One-time fee starting at $35K

What You Get

  • Inbound performance “split-the-funnel” analysis
  • Paid search and paid social audits
  • Paid media recommendations and action plan
  • Inbound buying and lead flow assessment 
  • Demand forecasting and planning recommendations

Who It’s For

For B2B Companies that have been spending $25K+/ month on paid advertising for the last 12 months and use Salesforce and Hubspot or Marketo


Basic CRM funnel tracking required 

Creative Sprint & Asset Pack


One-time fee starting at $25K

What You Get

  • Creative competitive analysis
  • Creative strategy concepts and recommendations
  • Three style scapes and dynamic campaign themes produced
  • Complete package of  24 creative assets for one integrated campaign 

Who It’s For

For B2B companies looking to uplevel their design efforts and  differentiate from their competitors in digital campaigns

Our Partnership Success Criteria

We hold ourselves accountable for driving key business outcomes.

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Paid Search Efficiency: Improved ROI on demand capture programs and channels

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Brand Awareness: Increased qualified website traffic from your target market

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Inbound Conversions: Increased website contact sales form requests

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Pipeline Generation: Increased qualified opportunities from your website

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Revenue: Increased closed-won revenue from marketing-sourced opportunities


Join us in The Lab

Let’s start creating and capturing demand.

Book a Strategy Call

Deploy the Refine Labs Playbook Yourself

Adopt the Refine Labs' methodology. Deploy to the strategy. Implement the playbooks. Drive innovation by learning from B2B teams working toward the same goal as you.
The Vault

Individual Plan $149 / month
($1,599 / year)

Team Plan $699 / month
($7,999 / year)

*Annual plans receive 15% discount

Complete documentation to implement the Refine Labs methodology
Access to 20+ expert playbooks and proprietary frameworks
Private Slack access with Refine Labs experts and like-minded 500+ B2B marketers
Private events to reinforce key concepts and share the freshest insights

Unlimited seat access for all team plan purchases.