Refine Labs Logo

Your Roadmap to Building a Modern Marketing Engine

Tested resources, playbooks, and templates designed specifically for B2B marketers and teams to drive efficient growth faster. 

Get Access Now

Trusted by 2,250+ forward-thinking B2B marketers and teams.


Where B2B Marketers come to grow

The Vault allows you to learn the foundations fast and deploy a demand plan that works. It gives you a cheat code to drive results faster. You don’t have time to get it wrong and try again. 

Resources span from strategy to execution because most people need help getting buy-in, deploying the plan, and showing what works. 

Checkmark icon

Optimize measurement and reporting

Checkmark icon

Deploy new marketing programs

Checkmark icon

Align teammates and executives

Checkmark icon

Analyze performance and improve ROI

Checkmark icon

Improve forecasting and strategic planning

What members say

What you get

Frameworks & Experiment Reports

Foundations and frameworks allow you to understand new key concepts to fuel your demand strategy, align your team and create a common language. 

Leverage the latest insights from demand practitioners through data and insights reports. These reports outline what was done, how it was executed, and the actual results.

Group 21794


Playbooks include templates, processes, & step-by-step implementation guides for executing new frameworks & strategies in your organization. 

The playbooks are the nuts and bolts, AKA “how to actually do this," so they span from how to set up the underlying operations to post-launch optimizations.

Go from strategic plan to execution faster, with confidence.

Group 21792


Expert marketing coaches are your sounding board and guide while you do the work. They’ll help you tailor resources to your strategy, provide a different perspective, review results, and give you a path for what’s next. 

You’ll have access to weekly group coaching sessions and/or a dedicated coach with private one-on-one sessions*.

*Available on the Team plan.

Coaching (1)

Take a quick tour

How teams leverage

The Vault

An Ongoing Investment to Align Your Company to the Right Work and Data

Tara Panu, VP of Marketing at Voiceflow, has found success with using the foundational content to align her entire team, company and leadership team to marketing´s initiatives and results.

The Equivalent to a University- Level Course

Karl Yeh, Senior Manager of Digital Marketing & Demand Generation at Benevity, has found success with using The Vault to not only transform Benevity’s reporting, but also continuosly onboard, train, and uplevel employees with The Vault for ongoing education.

A Cheat Code for Validated, Proven Frameworks & Experiments

Testing and validation is important. However, not every company has the luxury to spend the time or resources here. This is where Jim Holben, CMO of Applied Visions, Inc., has gained value from The Vault by being able to utilize tried and true frameworks and playbooks that have been tested by other companies.



For Everyone


Free Forever | No Credit Card Required


  • Limited access to the resource library Check mark
  • New free resources are added monthly Check mark
  • 6 resources, 3 templates and 4 videos Check mark
  • Monthly invite-only events Check mark
  • Take a peek inside before you pay Check mark
  • No promotional advertising Check mark


For Practitioners

Dot icon
$250 /month
Monthly Term | Cancel Anytime
Dot icon
Save 40%
$150 /month
Annual Term | Paid Upfront


  • Weekly group coaching session Check mark
  • Access to the entire resource library Check mark
  • 1000+ pages of content Check mark
  • Premium resources released monthly Check mark
  • Access to Vault private Slack Workspace Check mark
  • 2+ exclusive monthly workshops Check mark
  • Customized advice, no one-size fits all answers Check mark
  • Q&A and video response from Refine Labs Team Check mark


For Leaders and Teams

$2,500 /month

Annual Commitment | Paid Monthly


  • Bi-weekly personalized coaching sessions Check mark
  • Unlimited seats for everyone on your team Check mark
  • Add and remove team members as needed Check mark
  • Dedicated marketing expert Check mark
  • Direct access to your coach in Slack Check mark
  • You drive the coaching session topics Check mark