Your success in business depends on a consistent stream of reliable insights, and then making optimal decisions using those insights.
Yet most revenue insights are anecdotal or out-of-context at best — and biased or pay-to-play at worst.
How do you know which insights to action on? And then, how do you align your stakeholders, equip your team, and measure success around those insights?
You need a lab.
Our Revenue R&D Lab has executed programs and experiments at 100+ B2B companies, collecting large aggregated data sets for analysis and passing along IP and insights to you — so you can get to what works faster.
All of this powerful research and IP lives in The Vault.
Robust library of Refine Labs IP, from validated frameworks and strategies to step-by-step implementation guides and the latest benchmarks, to power your Revenue R&D strategy.
Proprietary research cuts down development time and gets you to what works faster, with greater confidence and credibility.
A complete library of objective revenue research and IP to help you plan, execute, and optimize revenue strategies with data-backed credibility and confidence.
Short reports describing a key insight based on early studies & statistically significant data to provide context around important dynamics.
Executive summaries of proprietary POVs & philosophies to introduce, orient & align your team & stakeholders around key concepts.
Documentation around definitions, structure, manipulation, management & use of data to more easily compare & exchange data from different sources & companies.
Processes, best practices & strategies for implementing & executing new frameworks & strategies into your organization.
Proprietary, large-scale data sets to provide performance benchmarks.
Revenue executives and small or growing revenue teams looking to do any of the following:
Vault users have seen immediate results, making moves with greater confidence and better insight on where to focus and what to do.
A must-have for B2B marketers to enhance their demand gen efforts.
“The Vault is a must-have for B2B marketers looking to enhance their demand generation efforts. We’ve increased marketing contribution to qualified pipeline by simply following the content and playbooks.”
Valuable for every level of our team.
“The Vault is our secret weapon and has become the source of truth for our small but mighty team. It’s valuable for every level of our team, from foundational content to help establish and communicate our GTM strategy at a leadership level, to actionable and tactical how-to content to help my demand marketing lead plan and execute with confidence.”
Director of Demand Gen
Immediate return on investment!
“Strategies presented in The Vault revealed an immediate opportunity to improve our paid LinkedIn presence. Our ‘awareness’ campaign inspired by The Vault's resources has 3x the ad impressions, clicks, and conversions, and CPC decreased by 50% vs. our old campaign - such a strong impact and immediate return on investment!”
Director of Demand Gen
No more guessing on what the next move is.
“The Vault has really benefited our team alignment, collaboration, and speed. Everyone is on the same page, regardless of experience or role, so we can all move quicker and there’s no more guessing on what you should do or what the next move is: the trainings and playbooks provide actionable tips and we know what our end outcome is.”