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Build a Modern Demand Engine with The Vault

Transform your Demand strategy alongside Refine Labs experts and 50+ of the most innovative B2B Demand & RevOps teams.

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Trusted by 5,000+ forward-thinking B2B marketers and teams.


Get to What Works Faster

By working with 200+ B2B companies, we rapidly generate new insights and proven evidence-based methods.

The Vault allows you to learn the Refine Labs foundations and deploy a demand plan that works. It’s a cheat code to drive results faster. Resource spans from strategy to execution because you need to get buy-in, deploy the plan, and show what works.

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Optimize measurement and reporting

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Deploy new marketing programs

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Align teammates and executives

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Analyze performance and improve ROI

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Improve forecasting and strategic planning

What members say

What you get

Frameworks & Experiment Reports

Foundations and frameworks allow you to understand new key concepts to fuel your demand strategy, align your team and create a common language. 

Leverage the latest insights from demand practitioners through data and insights reports. These reports outline what was done, how it was executed, and the actual results.

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Playbooks include templates, processes, & step-by-step implementation guides for executing new frameworks & strategies in your organization. 

The playbooks are the nuts and bolts, AKA “how to actually do this," so they span from how to set up the underlying operations to post-launch optimizations.

Go from strategic plan to execution faster, with confidence.

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Community Access

You’ll get exclusive access to Refine Labs experts and innovative marketing teams like you. We are all working towards the same goal and believe in the same foundational marketing philosophy. 


Memberships provide direct access to our growing community of demand marketers, allowing you to engage in instant Q&A and real-time collaboration. Additionally, you gain access to private Vault events focused on helping you understand and apply key concepts in real time. 

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Customer Stories

An Ongoing Investment to Align Your Company to the Right Work and Data

Tara Panu, VP of Marketing at Voiceflow, has found success with using the foundational content to align her entire team, company and leadership team to marketing´s initiatives and results.

The Equivalent to a University- Level Course

Karl Yeh, Senior Manager of Digital Marketing & Demand Generation at Benevity, has found success with using The Vault to not only transform Benevity’s reporting, but also continuously onboard, train, and uplevel employees with The Vault for ongoing education.

A Cheat Code for Validated, Proven Frameworks & Experiments

Testing and validation is important. However, not every company has the luxury to spend the time or resources here. This is where Jim Holben, CMO of Applied Visions, Inc., has gained value from The Vault by being able to utilize tried and true frameworks and playbooks that have been tested by other companies.



One License

$149 / month

( $1,599 / year )


  • Exclusive collection of 40+ assets Check mark
  • Access to The Vault Slack Community Check mark
  • 20+ Expert Playbooks & Proprietary Frameworks Check mark
  • 20+ Templates to get stuff done Check mark
  • 20+ On Demand Videos Check mark
  • 8+ Experimental Lab Reports Check mark


Unlimited Seats

$699 / month

( $7,999 / year )


  • Unlimited seats for everyone on your team Check mark
  • Everything included in the Individual Plan Check mark
  • Curated Learning Tracks for the Team Check mark
  • Company Account Settings Check mark
  • Access to Refine Labs Experts Check mark
  • Great for teams of 5+ people Check mark