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Make big moves with confidence

Power your Revenue R&D journey with access to all our Research & IP, fueled by execution with more than 100 high growth B2B companies.

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Get to what works, faster

Your success in business depends on a consistent stream of reliable insights, and then making optimal decisions using those insights.

Yet most revenue insights are anecdotal or out-of-context at best — and biased or pay-to-play at worst.

How do you know which insights to action on? And then, how do you align your stakeholders, equip your team, and measure success around those insights?

You need a lab.

Driving strategic alignment
Build credibility & influence to align your stakeholders
Knowing what to do
Get to what works faster for quicker, more efficient wins
Knowing how to do it
Equip your team to execute with clarity & confidence
Knowing what’s next
Unlock new growth opportunities

A powerful R&D engine

Our Revenue R&D Lab has executed programs and experiments at 100+ B2B companies, collecting large aggregated data sets for analysis and passing along IP and insights to you — so you can get to what works faster.

All of this powerful research and IP lives in The Vault.

Phase 1
Launch Experiments
Phase 2
Receive Positive Signals
Phase 3
Demonstrate Repeatability
Phase 4
Operationalize & Scale
Phase 5
Fully Integrate
  • Commercial Integration
  • Development
  • Research

    Robust library of Refine Labs IP, from validated frameworks and strategies to step-by-step implementation guides and the latest benchmarks, to power your Revenue R&D strategy.

    Proprietary research cuts down development time and gets you to what works faster, with greater confidence and credibility.

  • Infrastructure

What you get

A complete library of objective revenue research and IP to help you plan, execute, and optimize revenue strategies with data-backed credibility and confidence.

  • Fundamentals

    Introductory overviews of core concepts, definitions & topics foundational to strong strategies.

    Fundamentals Fundamentals
  • Data & Insights
  • Frameworks
  • Data Standards
  • Expert Guidance
  • Benchmarks

Who it’s for

Revenue executives and small or growing revenue teams looking to do any of the following:

  • Create a pipeline of proven, stackable, and predictable revenue activities
  • Get to what works faster
  • Know what good looks like and assess your performance against that
  • Establish a new marketing / revenue function from the ground up
  • Bring more credibility and influence to the marketing function
  • Lead your organization's shift from lead gen to demand gen
  • Optimize existing efforts for better efficiency and ROI
  • Equip your team with better tools to execute more effectively
  • Plan current and future revenue strategies with greater confidence

Immediate impact

Vault users have seen immediate results, making moves with greater confidence and better insight on where to focus and what to do.

But don't take it from us - hear it from them.

Unlock The Vault to level up your strategies with objective, validated frameworks, playbooks, and research

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