By shifting from outdated lead generation tactics to modern demand generation strategies, we’ve helped 300+ mid-market and enterprise B2B SaaS companies with $50MM+ ARR grow and adapt to today’s buyers.
We’ve worked with 300+ B2B companies, testing and refining what actually works. The Vault is where we share those insights—proven, evidence-based strategies you can deploy right away. Think of it as a cheat code to faster results, covering everything from strategy to execution. Because in B2B, it’s not just about having a plan—it’s about getting buy-in, launching, and proving impact.
Optimize measurement and reporting
Deploy new marketing programs
Align teammates and executives
Analyze performance and improve ROI
Improve forecasting and strategic planning
The Blueprints to Creating a Modern Marketing Strategy
Prior to starting a new role leading marketing for a Series B startup, I used The Vault to prepare for and build a 30/60/90-day plan. It allowed me to hit the ground running at lightning speed. In my first three weeks, we corrected our HubSpot infrastructure, set up the right level of reporting, pivoted from lead generation to demand generation strategy, aligned with leadership, and were ready to present our analysis at the first board meeting. My team iss now added to The Vault so we can collaborate and start implementing the program playbooks and growth experiments to drive and capture demand. The Vault is invaluable for our team, and the Slack community has been phenomenal.
The Equivalent of Adding a 6-Figure Employee to Your Team
We’re all working under tighter budgets than in previous years. We need to do more with less. For the investment in The Vault, you’re getting the quality of a 6-figure employee. That’s how I looked at it. We’re getting a 4x on our investment. To bring someone in with this breadth of experience, you’re probably talking about a few roles, so you’re doing it at a fraction of the cost. It’s a worthwhile investment even if you have to cut back on certain things to make this happen especially if your goal is to create real demand this year.
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A Trusted Go-To Resource
The Vault is my go-to trusted resource for just about anything I do in my role, particularly reporting, strategy, and implementation. The IP in The Vault is extremely thorough and wide-reaching, and the additional support from The Vault team is priceless. Anytime I start a new project or come up against a new challenge, I go straight to The Vault to find my answer.
Your Secret Weapon to Career-Boosting Content in One Place
I’ve been consuming content from Refine Labs for a while, but to have it systemically presented all in one place is like a secret weapon! Plus, the member-only events/workshops and Slack community are my go-to's for direct access to the greatest minds in marketing at Refine Labs and other member companies! Becoming a member is probably the best thing I've done for my career, and because the IP library and community are ever-expanding, I'm sure it will continue to be for years to come!
Foundations and frameworks allow you to understand new key concepts to fuel your demand strategy, align your team and create a common language.
Leverage the latest insights from demand practitioners through data and insights reports. These reports outline what was done, how it was executed, and the actual results.
Playbooks include templates, processes, & step-by-step implementation guides for executing new frameworks & strategies in your organization.
The playbooks are the nuts and bolts, AKA “how to actually do this," so they span from how to set up the underlying operations to post-launch optimizations.
Go from strategic plan to execution faster, with confidence.
You’ll get exclusive access to Refine Labs experts and innovative marketing teams like you. We are all working towards the same goal and believe in the same foundational marketing philosophy.
Memberships provide direct access to our growing community of demand marketers, allowing you to engage in instant Q&A and real-time collaboration. Additionally, you gain access to private Vault events focused on helping you understand and apply key concepts in real time.
Tara Panu, VP of Marketing at Voiceflow, has found success with using the foundational content to align her entire team, company and leadership team to marketing´s initiatives and results.
Karl Yeh, Senior Manager of Digital Marketing & Demand Generation at Benevity, has found success with using The Vault to not only transform Benevity’s reporting, but also continuously onboard, train, and uplevel employees with The Vault for ongoing education.
Testing and validation is important. However, not every company has the luxury to spend the time or resources here. This is where Jim Holben, CMO of Applied Visions, Inc., has gained value from The Vault by being able to utilize tried and true frameworks and playbooks that have been tested by other companies.
