How do you quickly tell an audience about a super-complex product? Connect it with a simple emotion. Enter Harness — the first AI-powered software delivery platform built by devs, for devs. Instead of focusing on jargon and the complicated (albethey brilliant) nuances of their product, we brought the brand to life by highlighting the simple things developers care about most — deploying new features with a process that doesn’t suck.
Algolia - the industry leader in creating, connected, flexible, delightful search experiences - had a challenge to overcome. There is an industry-wide under-appreciation of the value in investing in advanced search. So, we created a campaign that brings awareness to companies’ missed revenue opportunities while also folding in differentiating features and functionalities.
Like most innovative companies, their real competition wasn't other vendors, but complacency. Dentists were happy using the “old way.” In this case, the time-consuming, messy molds that dentists shove in your mouth to take an impression. But with Dandy’s digital scanner, dentists can digitize this procedure. Shining a light on this outdated method, we created a campaign that showcases a better process for the dentist and the patients.
Events were all but extinct during the pandemic. As the world opened back up, Hubilo needed a way to convince businesses to run events again—but this time, virtually. Our campaign shows wary event managers the impact and ease of use of virtual events—getting them excited to throw their first one.
Growing companies need to scale email efforts by automating, creating templates, and improving deliverability rates. Our audience needs to be sure their email platform can grow with them. Taking inspiration from their logo (Hermes, herald of the gods), our campaign demonstrates the power and grace of an email platform that handles 1B emails a day in style.
