The Next Chapter | Refine Labs Ownership Update

The Next Chapter

After steering Refine Labs as CEO since 2024, Megan Bowen now steps into her new role as majority owner. Under her leadership, we’ll continue to modernize how B2B companies measure and execute marketing.

Chris Walker has decided to step away from Refine Labs to focus on new ventures. His vision laid the groundwork for everything we’ve achieved. We’re grateful to Chris and excited to see what he builds next. 

We’re also excited to welcome Grandin Holdings as a strategic investor in Refine Labs. Their investment signals strong confidence in our future and mission. As part of this partnership, Grandin Holdings founder Mark Homer will join our board of directors. Mark brings deep expertise as a former agency owner who has successfully scaled and exited marketing businesses. His track record of people first leadership, operational excellence, and customer centric growth aligns perfectly with our values and long term vision.

Why this moment matters

Over the past five years:

• We’ve helped 300+ B2B companies change the way they measure and execute marketing to drive meaningful business outcomes 
• We’ve assembled an exceptional team of the best B2B marketers and creatives 
• We’ve been a force in reshaping B2B marketing and published our strategies, insights and playbooks in The Vault 

We are more committed than ever to our mission and dedicating 2025 to scaling what works, experimenting and innovating with new strategies and tactics, and layering in AI-enabled innovation to evolve with the changing market conditions driven by the AI Era. 

Our Commitments

• People first. Our entire team remains in place and focused on your success.
• Mission intact. Our values, leadership, and strategic vision are stronger than ever.
• Results that matter. Our continued focus on delivering measurable business impact for our customers.

What’s Next

• More investment in innovation to remain a pioneer in identifying how B2B marketing strategies, execution and measurement should continue to evolve 
• Diversification of services so we can continue to help clients with their ever evolving needs 
• More investment in customer success ensuring we are strategically aligned to your business outcomes as they evolve and change 

We’re energized, equipped, and ready to help you grow. 

Thank you for being part of the ride. The best is yet to come.

- Megan Bowen (CEO)
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