Roundtable
Matt and Liam take on the biggest place shifts happening in B2B right now: headless architecture, GEO, AEO, MCP integrations, and the Gartner quadrant as an insurance policy. They trace the real meaning of distribution back to the original 4Ps and explain why Casper eventually had to open a pop-up in the mall.
DATe
9 May
Time
12:29 pm
ET
format
Format
cost
$
Speakers
Matthew Sciannella
Host · Refine Labs
Liam Maroney
·
what to expect
About the series
The B2B Roundtable is a monthly virtual session for marketing leaders who want real signal. Each session is built around one topic, practitioners who've done the work, and time for actual conversation.
Hosted by Refine Labs
Refine Labs works with B2B SaaS companies at Series B and beyond — building the brand, demand, and expansion strategies that drive qualified pipeline. The roundtable series is one way we share what we're seeing across the portfolio.
