Does AI really break B2B positioning, or is it exposing deeper product problems? In this roundtable, Refine Labs' VP of Innovation Matt Sciannella sits down with Fletch PMM founders Anthony Pierri and Rob Kaminski to unpack what's actually happening when companies try to position themselves for the AI era. They cover why AI mandates from VCs create confusion (not clarity), how Intercom, Palantir, Salesforce, and Owner.com handle multi-product positioning, and why delegating positioning to LLMs is a race to mediocrity — live homepage teardowns included.
DATe
6 Apr
Time
2:13 pm
ET
format
Rountable
cost
$
Speakers
Matthew Sciannella
Host · Refine Labs
Anthony Pierri
·
Fletch PMM
what to expect
About the series
The B2B Roundtable is a monthly virtual session for marketing leaders who want real signal. Each session is built around one topic, practitioners who've done the work, and time for actual conversation.
Hosted by Refine Labs
Refine Labs works with B2B SaaS companies at Series B and beyond — building the brand, demand, and expansion strategies that drive qualified pipeline. The roundtable series is one way we share what we're seeing across the portfolio.
