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Stop the Revenue Chaos with Revenue R&D

Revenue R&D is the scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.

From Concept to Fully Integrated:
RESEARCH
Plan & Discover
Plan & Discover

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Phase 1
Experiments
Experiments

Launch new experiments into market with proper data collection and analytics

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Phase 2
Positive Signals
Positive Signals

Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production

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Phase 3
Repeatability
Repeatability

Prove results through replication, noting repeated positive signals, including consistently driving HIRO pipeline month-over-month

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Phase 4
Operationalize & Scale
Operationalize & Scale

Situate the processes, talent, technology, and analytics for consistently executing successful programs at scale

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Phase 5
Fully Integrated
Fully Integrated

Integrate proven revenue programs that drive pipeline from Day 1 into your company for your team to operate, monitor, and optimize

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MONITOR
Optimize
Optimize

Optimize Some description

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  • Infrastructure
  • Research
  • Development
  • Commercialization

Without an R&D process, you have total chaos.

Why Revenue R&D is Critical Now

Innovation cycles are accelerating
Customers control the buying experience
Measurement complexity outpaces knowledge
Incrementalism and risk aversion are less effective

1990’s to ~2016

Analog Buying Era

Previously there were fewer sources of information. Buyers spent more time with vendor representatives to gather information that they now obtain through other third party sources.

Innovation cycles are accelerating
Customers control the buying experience

~2016 to ~2020

Website Era

Access to information across the internet and ability to complete the entire buying process/evaluations independently changes dynamics.

Measurement complexity outpaces knowledge
Incrementalism and risk aversion are less effective

~2020 to Today

Dark Social Era

Hyper connection of B2B peers through digital channels like social networks and communities scales advocacy, sharing and consumption of content, and other forms of word of mouth.

When was the last time you launched a successful revenue program?

The reality is most companies don't have a *process* to develop new revenue programs and manage existing programs to fuel sustainable growth.

Instead, they find themselves in the midst of Revenue Chaos: the never ending pursuit of MORE and NEW initiatives with the hope that something—anything—will work.

MORE
  • Leads
  • SDRs
  • Ads
  • Sales Reps
NEW
  • Technology
  • Agency
  • CRO
  • Growth Marketer
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Your World with Revenue R&D

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  • Align executives, investors, and your company on what is and isn’t working across all revenue programs.
  • Create a culture of innovation that goes from initial experimentation through commercialization.
  • Improve decision making by unifying your revenue organization on a common CRM data standard.
  • Build confidence that your revenue engine can deliver sustained growth.
  • Integrate proven revenue programs that drive pipeline on Day 1 with positive return on investment.
  • Deliver on your financial goals and dominate your category.

Standardized analytics & benchmarking

Increase accuracy and speed of decision making by measuring performance consistently across your entire revenue system and comparing your performance to others like you.

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Build confidence & credibility by knowing what works

Generate non-obvious insights by running experiments at scale and turn those insights into proven frameworks, guidance, and benchmarks to train and activate your Revenue R&D team around.

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Holistic view of all revenue programs while creating space for innovation

Take a systematic approach for managing revenue development from initial experiments through to fully integrated revenue programs that are major contributors to your company’s growth.

Phase 1
Experiments
Experiments
Phase 2
Positive Signals
Positive Signals
Phase 3
Repeatability
Repeatability
Phase 4
Operationalize & Scale
Operationalize & Scale
Phase 5
Fully Integrated
Fully Integrated

Integrate proven revenue programs that drive pipeline on Day 1

Integrate proven revenue programs into your organization with the necessary training required to manage, monitor, and continually optimize performance.

revenue programs
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Join us in The Lab

Let’s start your Revenue R&D journey today.

Book a Strategy Call