Refine Labs, a leading marketing firm, announces the release of its Split the Funnel Framework. Split the Funnel is highly effective in identifying wasted spend in a pure marketing qualified lead...
Refine Labs, a leading marketing firm, announces the release of its Inbound Buying Experience Framework. Designed to optimize gaps in B2B SaaS buying experiences and solve revenue leaks, this...
Refine Labs has stormed the market since its inception in 2019. Their traction can be accredited to their disruptive and proven point of view on revenue marketing, demystifying attribution...
Being able to effectively communicate performance in a concise, memorable way is a top-skill marketers need to get more buy-in, resources, alignment, overall understanding, and/or uplevel their...
For years, revenue teams have approached revenue, goal-setting, and budget planning in a way that's siloed, clunky, and ineffective. Traditionally, goals are set via a top-down approach siloed by...
Now, more than ever, companies need to know what’s driving revenue and what’s not. Nailing these insights is critical to create a successful revenue plan. For the first time, Refine Labs is unlocking...
Refine Labs' is sharing the step-by-step guide to their unique approach to paid social, which has been validated over years of observation, experimentation, and execution at scale, resulting in...
A Refine Labs data study confirms that sharing information through a personal LinkedIn profile drives 2.75x more impressions and 5x more engagement when compared to a company profile. This study...
Refine Labs is challenging the traditional department-focused approach to understanding pipeline activity with its new measurement principle, Pipeline Sources. Companies that categorize their leads...
A Refine Labs data study concluded there was a 90% measurement gap in what software-based attribution is claiming versus what first-party customer-led data is showing. Specifically, “dark social”...