Dark Social | Traffic & Conversion Summit 2021
Chris Walker presented a keynote on Dark Social at the Traffic & Conversion Summit in San Diego, CA. Dark social consists of the places where B2B buyers are discovering new products. Places where attribution is not available, like communities, organic social, groups, content platforms, meetups and internal comms. Chris not only discussed WHAT dark social is, but HOW marketers can allocate resources to make sure their brand is top of mind and being discussed in dark social.