Written by Megan Bowen, CEO of Refine Labs, explore marketing strategies for demand creation and capture, inspired by success stories like Clari and NFP.
A new way to scale modern B2B marketing education - at zero cost
Refine Labs is excited to announce a new partnership with Aspireship, a leading training platform focused on helping professionals upskill through guided, video-based learning.
Together, we’re launching the B2B Marketing Intensive—a comprehensive, self-paced course designed to teach the core principles and practical applications of the Refine Labs B2B Marketing Strategy.
The course is free for qualifying learners through Aspireship’s U.S. Department of Labor Registered Apprenticeship program.
This partnership makes modern demand strategy accessible to more marketers, teams, and companies—at a time when efficiency and execution matter more than ever.
B2B marketers are under pressure to do more with less. Budgets are tight, expectations are high, and execution gaps are widening.
Instead of building a course from scratch, we partnered with Aspireship to combine our strategy frameworks with their proven, scalable training platform. The result is a guided learning experience that gives marketers the tools to drive real business results.
“The vision at Refine Labs has always been to change the way B2B companies measure and execute marketing. This partnership with Aspireship brings that vision to life at scale—through accessible, guided education.”
— Megan Bowen, CEO, Refine Labs
“Everyone wants to be good at marketing. This program helps people actually get there.”
— Corey Kossack, CEO, Aspireship
(From Megan Bowen, CEO, Refine Labs)
Too many partnerships fall flat. We’ve seen it happen. To create real value, every partnership we commit to must deliver on three things:
The product of the partnership must give customers something better than they’d get from either company alone.
ROI has to be clear - for both companies and for the learners or users involved.
Resources are limited. A partnership must align with company priorities and deliver meaningful upside to stay a focus.
This one checks all three.
The course is built to help marketers at any level learn how to implement a modern, measurable B2B demand strategy. It includes:
1. B2B Marketing Foundations
A short, introductory course ideal for early-career marketers or Vault newcomers.
2. B2B Marketing Intensive (Free with government subsidy)
A deeper dive across 11 self-guided modules. Available at no cost for qualifying learners through Aspireship’s Registered Apprenticeship status.
If you’ve been using Vault on the Free plan, you now have more ways to engage with the content:
Both paths are designed to give you more flexibility and value as you learn and apply the strategy.
Too many teams know the strategy but can’t implement it. Too many marketers want to grow but don’t have access to credible, actionable training.
This partnership helps solve both.
It creates a bridge between theory and execution giving professionals and companies the tools to actually improve how marketing is done.
Click here to learn more about the program and sign up.
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