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Refine Labs helps mid-market and enterprise B2B SaaS companies change the way they measure and execute marketing. Our demand strategies drive qualified leads, maximize ROI, and reduce acquisition costs for profitable, sustainable growth.

We typically work with companies who have over $30 million ARR, a minimum marketing budget of at $1M+ per year, are already spending $50K+/month on paid advertising and have an annual contract value of $25K+.


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Trusted by the Best in B2B

Customer Stories

"Picking the right partner at the time was really important to our early success. Working with Refine Labs was one of the first initiatives I prioritized, focusing on brand and demand creation. Refine Labs was progressive in nature, questioning what was in place in most organizations and driving the transformation required for growth."

Allison Munro
CMO

“Refine Labs didn’t just stabilize our marketing - they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity and accountability every leadership team wants from a partner.”

Bonterra
SVP Demand Generation

“Refine Labs helped us shift from traditional lead gen to metrics that truly drive business impact… comparing H1 2023 to H1 2024, we saw a 46% increase in hand raisers and a 59% growth in HIRO pipeline.”

Hollie Lemos
Revenue Marketing

“MyCOI sought out a revenue agency, not a traditional marketing agency, with a talented team that prioritized an experimental mindset. We really wanted a team that would challenge the status quo and run alongside our team to push boundaries, fail fast, and make an impact.”

Jason Noel
VP of Marketing