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A New Partnership to Revolutionize B2B Marketing Education: Refine Labs x Aspireship

Posted by Megan Bowen on April 3, 2024

Refine Labs is excited to announce a strategic partnership with Aspireship, offering a robust learning program that teaches the core principles and practical applications of the Refine Labs B2B Marketing Strategy. Aspireship, known for its innovative approach to skill advancement, will be launching the B2B Marketing Intensive module, leveraging Refine Labs' library of Vault Intellectual Property.

 

“The vision at Refine Labs has always been to change the way B2B companies measure and execute marketing. Our partnership with Aspireship has created an opportunity for all B2B companies to apply for subsidized access to guided learning courses to internalize the core principles of deploying a modem demand strategy. These new course options allow companies to effectively activate the information into transformative outcomes for their companies.”  – Megan Bowen, CEO Refine Labs

 

The curriculum covers both the theory and application of the Refine Labs B2B Marketing Strategy, giving you an in-depth look at our time-tested methodologies. You will be able to register for the course at no cost due to Aspireship’s status as an Approved Training Provider through the Department of Labor with their Registered Apprenticeship program. 

 

Designed to educate professionals at any level of expertise, Aspireship is dedicated to making learning easy and engaging. In this course you will learn through video interviews and presentations, a brand new slides feature, comprehension and retention checks, and project prompts to apply your knowledge.

 

Aspireship offers two distinct paths for learners: 

 

  • B2B Marketing Foundations 
A brief introductory course that covers fundamental Refine Labs B2B Marketing strategy skills
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  • B2B Marketing Intensive - Available for free through government subsidy  
Full access to the core principles and practical applications of the Refine Labs B2B Marketing Strategy, including 11 self-guided sections that vary in length, depending on the skill level and pre-existing knowledge of each student. 

If you’re unemployed, self-employed, or don’t want to involve your current company, create a free account on aspireship.com to begin exploring the programs offered for individual purchase.

 

As part of this partnership, Refine Labs will be making adjustments to its Vault plans. Vault users who have been enrolled in the Free plan will have two Vault access options to choose from, providing greater flexibility and value.

 

  • Move to Aspireship with corporate alignment
Refine Labs and Aspireship will work with user’s company to gain access

  • Upgrade to Individual Plan
Currently enrolled free users will receive a promotional offer via email to upgrade to a paid subscription 

 

We believe this partnership is particularly beneficial for all current and future B2B GTM professionals who will have an opportunity to learn and implement an effective B2B Marketing Strategy at their companies as well as meaningfully advance and change their own career trajectories. 

 

Click here to learn more about the program and sign up.

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